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We began with targeting a very large segment of users (remember that time I talked about a keyword database of over 50,000 keywords?
) but after a few months it turned out our largest (and most active) users were finding us from only a handful of targeted categories.
From here we began what started out as an exhaustive process of evaluating the opportunities for each keyword, and then aggregating opportunities to discern which categories we needed to focus on to grow traffic.
Essentially we targeted the low-hanging fruit; keywords identified by our model that could generate a minimum level of traffic in 3 months or less, with a minimum investment in content development.
By building a list of users before publishing your full website you are essentially guaranteeing traffic immediately upon launch.
Our pre-launch is how we were able to generate over 2,000 visitors within the first 30 days of taking the website live.
This is the single hardest part of any content-focused website or project.
The most important part of our pre-launch page was that it not only supported social sharing, but was able to track and aggregate shares to give active users more points; Let me start by saying not all platforms are created equal.So let’s say I had an SEO consulting firm with locations in several cities across the U.S., I would design an architecture that would allow for location-specific information to feed upwards through my directories.Do you want to get traffic results like these for your website?
Get a free SEO quote for your website » As you can see in the screenshot above, organic search drives the most significant portion of our traffic.I watched (obsessively) which phrases and topics generated the most traffic.